To build a successful foundation of your lead generation machine, you must begin by properly defining your prospect.

We often refer to this as a 'Prospect Profile.'

This isn't simply about listing the ideal client who is ready to buy this second. You can include that...

But it's more about defining the demographics of the types of prospects you'd eventually like to talk with.

What type(s) of industry are their businesses in? What are their job titles? How big of a company are you targeting? Where are they located?

These are some of the initial questions you want to define to create your initial targeting criteria.

Watch the video and complete the workbook above to finalize your Prospect Profile.