Project Management: How to Manage New Sales Development Campaigns

Below find the replay of the May 13, 2021 Marketing Lab where our Director of Operations shared how to develop and manage outbound sales development campaigns.


Resources:

Download the Prospect Value Calculator here!

Download the Campaign Management Tracking Sheet here!

Prep Work

  1. Prospect Profile
  2. Content Strategy
  3. Profile Optimization

List Building

  1. Build Your Search
  2. Write Connection Request Message - (workbook on Database Builds)
  3. Send Connection Request
  4. Add Email Information for New Connections
Download the Slide Deck!


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