The L.E.A.D. Generator Training

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  • Step 2

  • Step 3

  • Step 4

To create a successful Lead Generation system, there are some foundational elements you must have in place.

You need to have a crystal clear focus on the exact types of people you will work with.

You need to understand what motivates these individuals to act.

And you need to know how to communicate what makes you different than all the other vendors out there and sets you apart from your competitors.

In the worksheets below, we'll walk you through the exercises and training to create a strong foundation for the rest of your work in The LEAD Generator.

1. Create Your Prospect Profile

Your prospect profile is about getting crystal clear on the demographics and psychographics about the audience you are targeting.

Who makes the best clients for your business?

What characteristics do they share?

For help developing a prospect profile that you can use to build prospect searches, download the worksheet below.

 

2. Map Your Prospect's Value Identifiers

There are many psychological and social forces that go into your prospect’s buying behavior.

To build powerful and profitable relationships, it helps to understand the forces that shape your prospect’s views on the world.

The majority of our decisions are made in the subconscious and unconscious parts of our brain. 

3. Define Your USP & Niche

Your prospects are constantly being bombarded with thousands of messages everyday, how are you going to stand out and grab the attention of your top prospects?

By utilizing the software within The Lead Generator to stand out in your email and on social media, you’ll be miles ahead of your competitors. But the delivery of your messaging isn’t always enough...

By having a clearly defined niche and a solid unique selling point, you will be able to break through all the noise so that you can:

  • Speak directly to and grab the attention of your ideal prospects
  • Set yourself apart from your competition
  • Position yourself as a trusted Authority Leader in your industry

These items will also help you communicate a clear answer so that your prospects have a better idea of the answer to their question:

Why should I work with you?


4. Link Email Account to Connect 365

If you haven't yet linked your email account with Connect 365, be sure to follow the link below for a short tutorial.

Note: Connect 365 integrates natively with Gmail, GSuite, and Outlook.com. If you currently use an email provider other than those three use the link below to find more details on how to send from an Alias Account.