Targeted Prospecting (Building Your List)
Without a plan to fill the top of your funnel, your LEAD Generator machine won't have the gasoline it needs to run.
In this module we share our advice to connect with your prospects on LinkedIn. Follow the worksheets and training below and start sending out your connection requests through LinkedIn.
Prospecting Essentials
How to turn your Prospect Profile into a map that finds your best prospects online.
If you already have a prospect list (at a minimum name + email), you may skip this module and come back to it when you need to replenish.
Our recommendation for your first messaging campaigns is to have a list of 25-50 (if cold prospects) and 50-75 (if warmer prospects).
The Database Build
Now that you've familiarized yourself with the search capabilities of LinkedIn, it's time to start sending out Connection Requests to add new prospects to your database.
Follow the worksheet below for the Connection Request scripts and FAQs to keep in mind as you begin sending out connection requests.
Aim for 100-200 connection requests sent out in the next week or so to get you started.
The video above provides more of a step-by-step training on how to efficiently send out Connection Requests, as a part of our 'Marketing Lab' series.
Alternative Prospecting Strategies
Is LinkedIn not the right option for you?
Aside from LinkedIn most clients will utilize their Hidden Goldmines. Contacts that they already have in their CRM, on their list or in their Email Contacts.
Looking to use 3rd-party database software (ie GetProspect, Seamless.ai, LeadFuze, ZoomInfo, etc.)? Check out our training on how to best utilize GetProspect here.
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